Save Ralph

The sphere of commercial illustration and graphic design is not known for its groundbreaking introspection or abstract meaning. It is easy to doubt whether or not I will ever be able to create things that move people or make people think or make people laugh in the same way a book or a feature film or a even my friend singing in their living room can.

Just yesterday, though, I cam across a new animated short film called Save Ralph. It inspired me to keep striving for better. To keep practicing, to keep writing, to keep drawing, to keep dreaming. Maybe I won’t ever direct a feature film or write a book that changes someone’s life, but I think one day I could make something like this.

Something that uses a playful, children’s-book aesthetic to speak about real issues and strive for real change. There is something really special and unique about that juxtaposition. Something that really captures my imagination. (Like creating a gritty world around Peter Rabbit.)

This short film beautifully highlights the power of storytelling, imagination and art in the fueling of social change and the passing of ideas.

This video made me think.

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