Linchpin, excerpts

I just finished Linchpin, written by Seth Godin – my first time consuming one of his books. Here are some of the excerpts that caught my ear while listening.

Be remarkable, be generous, create art, make judgement calls. Connect people and ideas. And then, we have no choice but to reward you. (1:12:20)

What would make you impossible good at your job? If your organization wanted to replace you with someone far better at your job than you, what would they look for? I think it’s unlikely that they would seek out someone who is willing to work more hours, or someone with more industry experience, or someone who could score better on a standardized test. No, the competitive advantage the marketplace demands is someone more human, connected and mature. Someone with passion and energy, capable of seeing things as they are. (1:12:50)

What they should teach in schools. Only two things: 1. Solve interesting problems. And 2. lead… Interesting is the keyword. Answering questions like: when was the war of 1812, is a useless skill in a always-on Wikipedia world. It’s far more useful to be able to answer the kind of question for which google won’t help. Questions like: what should I do next? (1:42:25)

Our economy now rewards artists far more than any other economy in history ever has. People who tell you that they don’t have any good ideas are selling themselves short. They don’t have any ideas that are valued, because they’re not investing in their art. (1:51:30)

Perhaps you can’t name a beloved brand of tofu is that no artist has bothered to market it to you yet. (3:21:00)

Some people are hooked on passion. Deriving their sense of self from the act of being passionate. Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen. The combination of passion and art is what makes someone a linchpin. (3:23:00)

Over time, the gifts accrue, and you have created a reputation. (3:24:00)

The only purpose of starting is to finish. And while the projects we do are never really finished, they must ship. Shipping means hitting the publish button on your blog. Showing a presentation to the sales team. Answering the phone. Selling the muffins. Sending out your references. Shipping is the collision between your work and the outside world. (3:44:00)

Our economy has reached a logical conclusion. The race to make average stuff for average people in huge quantities is almost over. We’re hitting an asymptote. A natural ceiling for how cheaply and how fast we can deliver uninspired work. Becoming more average, more quick and more cheap is not as productive as it used to be. Manufacturing a box that can play music went from $10,000 for a beautiful Edison Victrola, to $2,000 for a home stereo, to $300 for a Walkman, to $200 for an iPod, to $9 for an MP3 memory stick. The improvements in price are now so small, they’re hardly worth making. Shipping an idea went from taking a month by boat, to a few days by plane, to overnight by federal express, to a few minutes by fax, to a moment by email, to instantaneous by Twitter. Now what? Will it arrive yesterday? So, what’s left to make, to give, is art. What’s left is the generosity and humanity worth paying for. (4:28:00)

The internet is crack cocaine for the resistance. If you sat at work all day watching Hawaii 5-O reruns, you’d probably lose your job. But it’s apparently fine to tweak and update your Facebook account for an hour. That’s connecting to your social graph. (4:50:30)

A friend of mine says something really smart every day, something earth shattering once a week. And that’s it. At the end of the year, he has some great blog posts and a pile of Twitter tweets to show for it. What if he harnessed even one of those ideas, and fought the resistance hard enough to actually make something of it? At the end of the year, he could show us a multi-million dollar company or a movement that changed the world. (4:52:15)

I’m not a work-a-haulic… By forcing myself to do absolutely no busy work tasks in between bouts with the work, I remove the best excuse the resistance has. I can’t avoid the work, because I am not distracting myself with anything but the work. This is the hallmark of a productive artist. I don’t go to meetings. I don’t write memos. I don’t have a staff. I don’t commute. The goal is to strip away anything that looks productive but doesn’t involve shipping [your work]. It takes crazy discipline to do nothing between projects. It means that you have to face a blank wall and you can’t look busy. It means you are alone with your thoughts. And it a means that a new project, perhaps a great project, will appear pretty soon because your restless energy can’t permit you to only sit and do nothing. (4:54:00)

Anxiety is the exaggeration of the worst possible what-if? (4:57:30)

It’s so easy to fall into the trap of using a spreadsheet or a time clock to measure your progress, when in fact, it’s the investment you make in your interactions that will pay off. (7:31:45)

What do you do when your art doesn’t work? What happens when the conversation doesn’t happen? The product doesn’t sell? The consumer is not delighted? Your boss is not happy? And the people aren’t moved? Make more art… Learn from what you did, and then do more. (8:00:00)

Maybe you can’t make money doing what you love – at least what you love right now. But I bet you can figure out how to love what you do, to make money. If you choose wisely. Do your art, but don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy. (8:06:45)

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One Reply to “Linchpin, excerpts”

  1. Yessss. Yes yes yes. So much good in here. Loved the one about the importance of getting to “ship”. That’s so good. And for me, I encounter an incredible amount of resistance between step 9 – finalize the great hyothetical, and step 10 – ship the thing (make it real). I think about that a fair amount. But should stop thinking about it so much and start practicing it more.

    -LS

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