A new cold brew label for Interval Coffee – where I’m now running graphics and rebrand. It’s a fun gig. I get to do a lot of stuff like this.
I also spent some of the day – though hopefully not as much as other – refreshing NYtimes.com and watching the divide in Georgia and Pennsylvania shrink. It is now tied 49.4% each in Georgia, and President Trump is only up 0.4% is Penn. Wild stuff. This is all wild stuff.
I’m finally watching West Wing for the first time in a month, and then I’m going to bed. Huzzah.
In the spirit of showing some of the process of my work… here is a snapshot in Adobe Illustrator of a project I’m working on for a favorite local coffee shop. I’m in the initial stages of recreating all their coffee bag labels, as well as rebranding the shop as a whole – new logo, new merchandise, new feel.
This project specifically is a fun one because I like the shop, I like the staff and I like the owner a lot. Usually, the first step is figuring out overarching brand identity – but due to extenuating circumstances, we are having to rush through a label design for the coffee bags before solidly grounding the design language for the shop as a whole.
It’s alright, we’ll get it all done – but this can lead to some mismatched design language later on if what we land on for brand feel does not match the bags we already created.