Cold Brew packaing

I spent much of the day working on this.

A new cold brew label for Interval Coffee – where I’m now running graphics and rebrand.
It’s a fun gig. I get to do a lot of stuff like this.

I also spent some of the day – though hopefully not as much as other – refreshing NYtimes.com and watching the divide in Georgia and Pennsylvania shrink. It is now tied 49.4% each in Georgia, and President Trump is only up 0.4% is Penn.
Wild stuff. This is all wild stuff.

I’m finally watching West Wing for the first time in a month, and then I’m going to bed. Huzzah.

Graphic design process

In the spirit of showing some of the process of my work… here is a snapshot in Adobe Illustrator of a project I’m working on for a favorite local coffee shop. I’m in the initial stages of recreating all their coffee bag labels, as well as rebranding the shop as a whole – new logo, new merchandise, new feel.

This project specifically is a fun one because I like the shop, I like the staff and I like the owner a lot. Usually, the first step is figuring out overarching brand identity – but due to extenuating circumstances, we are having to rush through a label design for the coffee bags before solidly grounding the design language for the shop as a whole.

It’s alright, we’ll get it all done – but this can lead to some mismatched design language later on if what we land on for brand feel does not match the bags we already created.

Time seems to slip by like water these days.